The notion of giving my Etsy shop a face-lift has been brewing in my mind for quite some time now. Of course, having a wee little man in the house has made it a goal that can only be achieved with small steps, slowly, over many weeks (or realistically, months). And the re-vamping has gone through a few stages already. First off, I knew that I wanted to re-photograph my small coin purselettes in a way that made them stand out a bit more, added some interest and spoke to my craftiness. I tried photographing several with buttons as a prop on a light wood background. The results were good, but it still didn’t help me achieve the desired effect. I simply couldn’t avoid it any longer and decided to re-photograph everything on a white (or nearly white) background.
You can see the difference in the before and after screen shots. The first shot shows the “before” which includes the mix of photos, some on wood grain with buttons, some on a blue background, and the most recent on white. I decided to stick with the button props, but go with the white background and the final look can be in the second screen shot. I’m enjoying the consistency, the unique look that the buttons provide, and now, finally, my items can be more easily included in treasuries. My products have been featured in plenty of treasuries, but often only particular items & I’m hoping that the white background helps. Indeed, I think it already has, although I haven’t had time to dig through my shop stats lately.
The long term plan is to continue re-photographing each item onto a white background, especially my striped purses, which see very little treasury action, although they often get favored by Etsy shoppers. The newest addition to the shop, the upcycled cuff bracelets, have already been shot on a white background and I was even able to model some of them. Interestingly enough, the cuffs that are on a model get way more views than those that I just shot by themselves. Guess I’ll just have to add it to the list of things to do more of.
Besides re-vamping the look of things, I’m also doing quite a bit with the title and tags on each item. Our Etsy Alberta Team has started doing critiques of listings, and I was fortunate to be included in the first week. I was given some great tips and am now slowly starting to apply those to all of my listings. Again, though, it’s a slow process.
What do you think of the new photos? Do you like the use of buttons as a prop? Do you think the coin purses look a bit more interesting? This whole Etsy thing is still such a learning process, although a fun one! I’ll try to keep you up-to-date on my re-vamping progress over the coming weeks.