The Gal:

Sarah Riedner is the creative mind and hands behind Bubblegum Sass. She lives in Calgary, Alberta, Canada with her husband, son, and furry kitty friends Chloe & GoGo. She received a Bachelor of Fine Arts Degree from the University of Calgary in 2004 and worked for several years in Calgary’s creative & tech industry as a Keyworder for an international stock photography company. Sarah officially started her Bubblegum Sass business in 2011.

Sarah Riedner ~ Bubblegum Sass ~ Owner, Maker, Designer, Blogger, Sassy Crafter
Owner, Maker, Designer, Blogger, Sassy Crafter

The Story:

I’ve been sewing since I was a child, got a Bachelor of Fine Arts degree in 2004, learned to crochet in 2009… you could say that creativity is just a part of my life.

Both my parents are incredibly creative folks, even my two older brothers got the creative bug early on. I married my university sweetie, who stole my heart in the printmaking studio, in 2007.


Marcus & Sarah, July 2019

We have weathered many seasons over the years, so far. Wonderful blessings, loss, grief, depression, major surgeries, recoveries, and huge spiritual growth. We welcomed our son Samuel into the world in 2012 and after a long wait, we welcomed Boaz into our family through open adoption in 2018. We purchased a farm several years ago too! What a journey it has been!

The Boys

Samuel, September 2019


Boaz, October 2019


The Product:

When I started my Etsy shop back in 2011, I was selling crochet cowl scarves, quilted purses & button coin purses. In 2014, I started making the Love Catchers (my unique version of the Dreamcatcher). It feels like I’ve come a long way with my product & I’m continuing to develop my line of home decor items, with some small accessories for women thrown in here & there. I’m also starting to create product that bridges both our farm & craft business.

Weekly Color Inspiration ~ By Bubblegum Sass ~ From Nature ~ Inspo for kids room decor

Most Popular in 2016 ~ Dreamcatchers for Kids ~ Handmade by Bubblegum Sass


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3 thoughts on “About

  1. Hi Sarah,

    We came across your work and thought it was adorable and lovely! We’d love to invite you to apply to this year’s One of a Kind Vancouver, December 6 – 9! This year is our 5th anniversary in Vancouver and we have loads of exciting things planned for it! We think you’d be a great addition. Let me know if you’d like any further information.

    show director

  2. Hello Sarah. Your very lovely Mother-In-Law popped into our Banff gallery yesterday and gave me this website to view your art. It is fantastic and so creative. If you are interested in selling to the retail sector just let me know – we would love to have your work in our store.


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