Sarah Riedner is the creative mind and hands behind Bubblegum Sass. She lives in Calgary, Alberta, Canada with her husband, baby boy, and furry friend Chloe. She received a Bachelor of Fine Arts Degree from the University of Calgary in 2004 and worked for several years in Calgary’s creative & tech industry as a Keyworder for an international stock photography company. Sarah officially started her Bubblegum Sass business in 2011.
I’ve been sewing since I was a child, got a Bachelor of Fine Arts degree in 2004, learned to crochet in 2009… you could say that creativity is just a part of my life.
Both my parents are incredibly creative folks, even my two older brothers got the creative bug early on. I married my university sweetie, who stole my heart in the printmaking studio.
After years of daydreaming about my craft business, things finally started to become more of a reality when I had to take two months off of work to recovery from surgery. It had been a difficult year, the kind of year that makes you sit back and take stock of what is really important in your life. Having two months to slow down, gave me enough time to reflect & commit to starting Bubblegum Sass. As soon as I took these first steps, things just started falling into place. I was laid off from my job in the stock photography industry, which allowed me to turn all my focus onto the business. It was the fresh start I needed.
I hope to share the journey here, along with all the the other things that get thrown my way (like starting a family… we had our first child in January 2012, a boy named Samuel).
When I started my Etsy shop back in 2011, I was selling crochet cowl scarves, quilted purses & button coin purses. In 2014, I started making the Love Catchers (my unique version of the Dreamcatcher). It feels like I’ve come a long way with my product & I’m continuing to develop my line of home decor items, with some small accessories for women thrown in here & there. I can not resist adding a button to anything! Buttons are like the “cherry-on-top” for each item I make. If you like buttons too, then we will get along just fine!